Customer Monitoring for Customer Value Creation
نویسندگان
چکیده
منابع مشابه
Customer value creation in financial services
Customer value creation is allegedly at the centre of relationships between service recipients and service providers (such as financial service organisations in general, and commercial banks in particular). This research considers the role of customer value creation in the strategic response of banks to external changes in their growth opportunities. The analysis established that there had been...
متن کامل"Design for Mobility – A Customer Value Creation Approach"
It is a global trend nowadays for manufacturing and service firms to create and increase customer value either during initial design of a product/service or by modifying their existing products/service. When a product already exists, customer value can be increased by adding new qualities/features to a traditional product that would add much needed services while keeping price competitive. Qual...
متن کاملMeasuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...
متن کاملInfluence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation
Company social networks have become an important means for the socialized marketing of a company, forming a new challenge to companies on how to attract customers. Based on such theories as customer engagement, value co-creation, and relationship marketing, this paper presents a model of the influence of customer engagement on stickiness. Data collected from 260 valid questionnaires from Sina’s...
متن کاملCustomer Acquisition Promotions and Customer Asset Value
In this article, the author addresses the question of how a firm’s acquisition efforts influence the composition of the customer portfolio. The first part of the research is a conceptual model that illustrates how customer uncertainty provides an explanation for why promotionally acquired customers have lower repurchase rates and smaller lifetime values. The second part of the research involves...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Journal of the Korea Contents Association
سال: 2008
ISSN: 1598-4877
DOI: 10.5392/jkca.2008.8.1.086